A Sustainable Future
Respect for, and preservation of, the environment forms one of the key pillars of Fransabank’s corporate social responsibility. This manifests itself in a range of initiatives that start from within the Bank and staff conduct, to beyond the Bank, such as making financial contributions to environmental organizations and projects, as well as maintaining beauty spots of greenery in major cities. At the heart of each of these actions lies a firm commitment to our country’s future and that of its citizens.
At Fransabank we believe that preserving the environment and energy should start at home. This is exemplified by our staff minimizing printing jobs or reusing paper to print, reducing their use of electricity and water resources, car-pooling with colleagues to save gas emissions and recycling materials. As a Bank, we have a policy of nominating a Green coordinator at every branch whose responsibility is to monitor such initiatives among staff. Beyond this, we also strive to produce our credit cards from eco friendly raw materials and to offer clients green initiatives that help them bank without harming the environment. It is through combining such small but effective actions with other, large-scale initiatives that tangible contributions to the environment’s welfare can be made.
Keeping it Green
When a fundraising campaign "Always Green" was launched in October 2008, Fransabank was quick to respond with USD 1 million donation to the cause. Launched by that time by Interior Minister Ziad Baroud, the “Always Green” campaign sought to raise money to purchase planes, vehicles and equipment that would enable Civil Defense firefighters to respond to firefighting emergencies in a more efficient manner. “Fransabank is absolutely committed to protecting Lebanon’s natural resources,” said Fransabank Group Chairman Adnan Kassar. “Our donation to the Always Green campaign is just one element of a host of initiatives designed to preserve our country’s natural wealth for generations to come.”
Protecting the Environment
Due to rising energy costs, the recent technological advances, and a growing awareness and concern for our environment, Fransabank launched its new series of environmental friendly loans to meet the needs of both consumers and businesses alike. Whether the customer wishes to benefit from energy power efficiency at home or at business premises to develop environmentally friendly projects, Fransabank’s revolutionary energy loans are the perfect solution to save on expenses resulting from daily consumption of energy such as electricity, water and others. Fransabank aims at maintaining a healthy and sustainable environment and equally giving consumers the chance to save on primary household and operating expenses.
Protecting the City’s Heart
The effects of war on the environment are perhaps best illustrated by the fate of Beirut’s largest public park, Horsh Beirut (also known as La Foret des Pins), which was almost completely destroyed during Lebanon’s 17 year civil war. Thanks to a generous donation from the French government, the reconstruction of the park and replanting of pine and other native trees was able to take place in the late 1990s. Fransabank contributed to this important initiative through a donation to cover the cost of building a two-meter high iron fence and gates to protect the newly planted trees and flowers. Thanks to the combined efforts of all involved, one of the city’s most important, large green spaces has been able to flourish once again.
Such initiatives not only cover the capital Beirut but extend to other cities and villages. Lately, Fransabank participated in the renovation of Bkassine Public Garden located in South Lebanon, hosting one of the most beautiful pine forests and largest natural reserves in the Middle East. Similar public gardens are hosted next to Fransabank large network of branches where the Bank coordinates with the relevant municipalities on the “green” needs of their areas. Such endeavours are executed in various areas like Marjeyoun and Zahleh, amongst others.
Jezzine Eco-Friendly Loan
As part of Fransabank strategy to preserve the environment, the Bank launched eco-friendly loan packages in Jezzine area – South of Lebanon in collaboration with the Union of the Municipalities of Jezzine, the Energy and Water Ministry, and the Lebanese Center for Energy Conservation. This eco- loan will be used to better insulate the walls and roof and to install double glazing windows and water heater for around 100 houses in the region of Jezzine. This loan is characterized by the very low interest rates coupled with one year grace period.
Fransabank participated as well in the renovation of Bkassine Public Garden, hosting one of the most beautiful pine forests and largest natural reserves in the Middle East. Similar public gardens are hosted next to Fransabank large network of branches where the Bank coordinates with the relevant municipalities on the “green” needs of their areas. Such endeavors are executed in various areas like Marjeyoun and Zahleh, amongst others.
Since 2008, Fransabank has been a proud supporter of non-governmental organization Jouzour Loubnan and its mission to help restore Lebanese woodland and promote sustainable forestation in arid regions. Pistachio, olive, oak, cedar, and pine are among the trees native to Lebanon which are being given a new lease of life through Jouzour Loubnan’s planting activities. In 2010, Fransabank employees and their families planted more than 1,000 “Cedrus Libnani” effectively contributing to the reforestation of Kfardebian forests in collaboration with Jouzour Loubnan. This strongly aligns with the Bank's belief that preserving the environment and keeping Lebanon green should start from within.
A New Cedars Forest in Bsharri – North of Lebanon
Fransabank decided to be part of a new environmental project in the region of Bsharri, North Lebanon. The project was launched by the National Commission for Lebanese Women and the Friends of the Cedars Forest Commission in Bsharri through a cooperation protocol to create a new cedar forest entailing planting 1,000 cedar trees in a 30,000 square meter area in Bsharri. The trees that were planted through the Bank’s donations will carry the name of Fransabank. The sponsorship is binding for 9 years, until the tree becomes self-sustaining.
Jabal Moussa Biosphere Reserve
Having faith in local communities’ involvement to achieve sustainable development, and with the aim to conserve the biodiversity and preserve the cultural heritage of Jabal Moussa Mountain and its villages, Fransabank Group supports the Association for the Protection of Jabal Moussa.
In addition, Fransabank Amicale Club designed and executed an adventurous trip to the Reserve whereby Fransabank employees explored closely dominant features of the biosphere reserve which is divided into a core area mainly dedicated to experts’ visits and research, a buffer zone where ecotourism activities take place, and a transition zone that involves human use of the land.
Jabal Moussa, an outstanding Biosphere Reserve located in Keserwan-Jbeil area in Lebanon, was designated in 2009 as the 3rd biosphere reserve in Lebanon as part of the UNESCO Network of Biosphere Reserves under Man & Biosphere (MAB) program. The Reserve reflects a true mosaic of ecological systems with its predominant land uses including: forest management, charcoal production, traditional agricultural activities, fruit trees plantation, grazing, and seasonal recreation.
Ashrafieh 2020’s Discover Ashrafieh – Marches on Wider and Cleaner Sidewalks
Fransabank supported Ashrafieh 2020 to bring to life a livable, breathable, welcoming and friendly neighborhood. The key objective of this event was to initiate awareness within Ashrafieh's community by banning cars for an entire day, and to transform this noisy and crowded residential area into a better, greener and more environmentally friendly ambiance.
Pledge for Corporate Environmental Responsibility
Fransabank was among the pioneering signatories to join in 2011 the “Green Pledge” initiated by the renowned Lebanon Opportunities within their Green Opportunities Initiative. By signing the pledge, Fransabank commits itself to a greener corporate environment.
Fransabank announced in June 2012 its full abidance by a smoke-free environment on all Fransabank premises.