I have always called on companies to act as responsible citizens and confirmed that this was a winning strategy for companies enabling them to gain the loyalty of their customers, the trust of their partners and shareholders, and the devotion of their employees.
Adnan Kassar, Chairman, Fransabank Group
At Fransabank Group, we believe that Corporate Social Responsibility is about making a contribution to sustainable development and society through creating long-term value for our shareholders, customers, employees and other stakeholders. This means putting our Corporate Principles into practice and considering not only the economic, but also the social and environmental impacts in all our decisions. As a responsible national organization, Fransabank aims at targeting all people at all levels, not only to sell them its services, but also to cater to their social needs. We have founded our social responsibility strategy and activities on three main principles:
Our social responsibility strategy is shaped by the increasing need to ensure effective stakeholder relations, to fulfill the socioeconomic needs of the communities in which we conduct our business and the wider social, economic and environmental requirements whenever we exist or operate. This translates into a diverse range of social and corporate activities that advocates Fransabank’s image as a credible, solid, innovative and sustainable contributor to the overall economy.
To date Fransabank Group has successfully demonstrated a leading role in supporting various sectors and promoting the best standards in social responsibility. Although this has already earned the Group an exemplary place at the heart of the country’s corporate landscape, our CSR activities continue to drive our momentum and deliver the inspiration to pursue so much more in the years to come.
Our Stakeholder Dialogue and Engagement Activities
Our success as a Bank depends largely on our ability to build and maintain good relations with our stakeholders.
Fransabank engages with a wide array of stakeholders, including our shareholders, employees, customers, suppliers, regulators, non-profit organizations and members of the communities where we operate.
One of the ways we inspire trust in our stakeholders is by knowing what they expect from us and how their expectations are changing. We, therefore, regularly engage in a dialogue with our main stakeholders, whereby we gain an understanding of their needs and interests through discussions and by conducting surveys or participating in events, as well as through our involvement in initiatives, forums and associations.
By exchanging our views with these stakeholders, we gain a more detailed understanding of our responsibilities in our core business of banking, as well as our responsibilities toward our employees, society and the environment. At the same time, this dialogue enables us to identify potential issues at an early stage, and help develop solutions to current challenges wherever possible.