In line with Fransabank’s strategy to serve its clients through offering them round the clock cutting-edge banking products and services bypassing any geographical or time limitation, the Bank recently announced that it has updated and developed its Customer Service Automated Center in collaboration with two world renowned companies "Microsoft" and "Cisco".
Fransabank is ensuring once again to serve its customers and new leads through the innovative “Customer Relationship Management (CRM)” Service integrated with the high-tech Telephony System thus creating multiple channels while remembering customer’s behaviors, purchasing habits, and preferences to ensure that they are served in the best possible way and adapt to their ongoing needs. The Bank relayed great importance to this project in light of its continuous thrive to innovate and excel in the field of electronic services while positioning the clients’ comfort and convenience at the core of its priorities.
The adaptation and migration to avant-garde and secure online solutions enhance Fransabank’s clients modern banking experience which they can fully exploit through the wide range selection of financial products and services that the Call Center offers them 24/7. Of this diversified set of products, any customer anytime, anywhere can call the Call Center to perform money transfers, accounts and credit cards balance inquiries, Foreign Exchange Inquiry, statements of accounts, checkbook requests, loans simulation, in addition to reporting the loss of credit card or checkbook, inquiring about all the Bank’s products and services and its geographical presence locally and internationally.
According to Mr. Philippe El Hajj, Deputy General of Fransabank and Head of Retail Banking Division, "The policy of continuously upgrading the Call Center aligns with our Bank’s strategy to remain up to date with all the international emerging trends in the field of electronic banking technology.” Mr. Hajj added, “The transformation process was based on two main pillars for our clients (1) offering them speed and flexibility in accessing their information and completing their banking transactions with no time or space restrictions and (2) maintaining the confidentiality and security of electronic information exchange”.
It is noteworthy that Fransabank was the pioneer in launching electronic banking services for nearly a decade by establishing the first Call Center that was quickly awarded in 2002 the Award for Excellence by Teleperformance. Nevertheless, Fransabank always strives for continuous improvement of its products and services.