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Proceeding from the Bank’s strategy that urges it to develop and progress at all times and circumstances, and asserting its strong belief in a unified Lebanon which entails all its people, FRANSABANK recently launched its new national campaign under the slogan "Forever Lebanon". The campaign aims at supporting the Lebanese citizen and delivering his/her outcry and concerns in light of the recent unfortunate events occurring in Lebanon. FRANSABANK presents through its new TV ad, in a very simple and realistic way, the concerns of the Lebanese society and individuals and their hope for a better Lebanon. This is achieved through highlighting the uncertainty experienced by the Lebanese community in its various groups and sectors, and their hesitance in implementing both their business and personal future plans. The tone however quickly alters to one of solidity and strength, reflecting the firm will of the Lebanese people that are full of confidence, courage, patience and national optimism; and the support, determination and belief of the Lebanese people in their country. FRANSABANK is at the forefront a national institution before being an economic financial one. The orientations of the Bank in supporting the national economy in spite of all the difficulties, and the dissemination of the spirit of optimism, hope and courage to all groups of the Lebanese community is the best evidence of this direction and to the Bank’s commitment to return the country to the path of growth and prosperity it always deserved.
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