“Our Reputation is not just founded on operational excellence; it is also based on corporate citizenship”- Adnan Kassar, Chairman- FRANSABANK.
FRANSABANK's Corporate Social Responsibility Strategy
We believe at FRANSABANK that Corporate Social Responsibility is about making a contribution to sustainable development and society through creating long-term value for our shareholders, customers, employees and other stakeholders. This means putting our Corporate Principles into practice and considering not only the economic, but also the social and environmental impacts in all our decisions. As a responsible national organization, FRANSABANK aims at targeting all the people of all levels, not only to sell them its services, but also to cater to their social needs. We have founded our social responsibility strategy and activities on five main principles:
- to promote effective public-private partnerships;
- to promote economic development;
- to enhance civil society’s aspirations;
- to enhance FRANSABANK’s public image.
The increasing need to ensure effective stakeholder relations and the socioeconomic needs of the communities in which we conduct our business, shape this strategy and the widespread of social, economic, environmental requirements of Lebanon guide our social responsibility strategy. This is translated into a collection of social and corporate activities that enforces FRANSABANK’s image as a credible, solid, innovative, contributor to the overall economy.
FRANSABANK has successfully acquired a leading role in supporting various sectors and promoting the best standards in cultural activities, environment, social responsibility and human rights and therefore became an integral part of the fabric of the country’s corporate heritage. Yet, we are still regaining momentum and building energy to proceed in many other CSR activities for the upcoming years.
FRANSABANK has a leading role in supporting various sectors and promoting the best standards in: