Corporate Social Responsibility Strategy
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Our Reputation is not just founded on operational excellence; it is also based on corporate citizenship.
Adnan Kassar, Chairman, Fransabank Group
At Fransabank Group, we believe that Corporate Social
Responsibility is about making a contribution to sustainable development
and society through creating long-term value for our shareholders,
customers, employees and other stakeholders. This means putting our
Corporate Principles into practice and considering not only the
economic, but also the social and environmental impacts in all our
decisions. As a responsible national organization, Fransabank aims at
targeting all people at all levels, not only to sell them its services,
but also to cater to their social needs. We have founded our social
responsibility strategy and activities on three main principles:
- to promote effective public-private partnerships
- to promote economic development
- to enhance civil society’s aspirations
Our social responsibility strategy is shaped by the increasing need
to ensure effective stakeholder relations, to fulfill the socioeconomic
needs of the communities in which we conduct our business and the wider
social, economic and environmental requirements whenever we exist or
operate. This translates into a diverse range of social and corporate
activities that advocates Fransabank’s image as a credible, solid,
innovative and sustainable contributor to the overall economy.
To date Fransabank Group has successfully demonstrated a leading
role in supporting various sectors and promoting the best standards in
social responsibility. Although this has already earned the Group an
exemplary place at the heart of the country’s corporate landscape, our
CSR activities continue to drive our momentum and deliver the
inspiration to pursue so much more in the years to come.